NanoHorizons Inc, a leader in the creation of nanoscale performance additives for textile, health care, and industrial applications, has extended the worldwide distribution of its SmartSilver antimicrobial products to India with sales support provided in partnership with Indorama Polyester Industries Ltd. (IPI).SmartSilver is presently available in other Asian markets such as Thailand, South Korea, Taiwan, and Japan. IPI currently integrates SmartSilver into its Ambs polyester fibre line. Headquartered in Thailand with annual sales of US$3.5 billion, IPI is a global leader in polyester production and the second largest producer of PET bottle polymers in the world. “We are targeting India’s textile market with IPI, a key strategic partner, as part of our global growth strategy,” says Timothy J. Skedzuhn, Vice President Textile Business Unit, NanoHorizons.
“Consumers in India are gaining buying power and are constantly looking for new and innovative products. At the same time, India’s textile industry produces high quality materials and seeks out value-add technologies as the consumer market expands. We believe SmartSilver technology with its high durability, safety, efficacy, and ease of integration will generate significant interest in this market.”
As a result of India’s growing medical tourism industry, the medical textile market is a specific target for SmartSilver. “India’s medical textile market is emerging, and is poised for take-off,” states Prabeer Mukherjee, Senior Vice President Polyester Business for Textiles and Packaging, IPI.
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