Beaulieu Preparing Itself for Strength in 2012

Beaulieu of America, the nation’s 3rd largest carpet mill and largest sole carpet producer, has announced additional changes as it prepares for 2012. Ralph Boe, president and CEO announced that Jeff Meadows, Chief Marketing Officer and James Lesslie, Chief Operations Officer have left the company effective immediately.

Both executives have left to pursue other interests, according to Boe. “Change is something that is inevitable,” observed Boe. “so like any company, we must adjust, do what’s necessary and move on. We thank them for their valued service and leadership to Beaulieu and wish them both very well.”

Mr. Boe acknowledges that this latest announcement follows stories about three facility closings in the last several weeks that has put the spotlight on Beaulieu. “It’s very important that people don’t read anything into all these recent events,” advised Boe. “These moves were necessary to adjust capacity with the market demand. Beaulieu now enters 2012 well positioned. We announced securing a $230 million loan refinance in October and we’re showing strong performance in several areas.”

As evidence, the company points to its new HealthyTouch and CCA Global Resista Refresh lines placed into almost 6,000 dealers with the highest rate of sales for any launch in Beaulieu’s history. Additionally, Beaulieu’s STAINMASTER with Magic Fresh odor reducer is out-performing its previous STAINMASTER collection 2 to 1. On the commercial side, Beaulieu is also seeing growth with both its Nexterra-backed modular tiles and Aqua in hospitality.

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