Arvind Ltd eyes 100 exclusive stores this year

Arvind Ltd., a leading denim producer and retailer in India, unveiled its first 'Arvind Experience Store' at Baroda in Gujarat, which is the firm’s eighth outlet in the country.

The company intends to launch in all 100 such outlets pan-India, through 2011-12.

Mr Sanjay Lalbhai, Chairman and Managing Director of Arvind Ltd. while speaking about the company’s future plans said that, they have already launched seven such outlets in Andhra Pradesh, and with launch of the first outlet in Gujarat, they are eyeing to launch another 92 outlets nationwide to take the total number of outlets to 100 by close of current fiscal year.

‘Arvind Experience Store’ is a prototype for the fabric retail channel. The store supports a contemporary and innovative layout, and on display is the entire range of Arvind products. The store, offers tailoring and complete lifestyle solution.

The Baroda outlet is spread out on an area of 2000 sq ft and displays top-notch brands like Flying Machine, US POLO and Arrow.

Speaking further, Sanjay said that, Arvind Denim Labs, a concept unique to the Arvind outlet, for the first time would specially stitch washed jeans for their customers. Each of these orders would be specially customized as per customer’s preferences and specifications. Alongside this, the company also has launched hand-crafted bespoke denim in India for the first time.

The denim segment of these new Arvind stores would have a special section particularly catering to the youth and formal wear.

Original Source: Arvind Ltd eyes 100 exclusive stores this year @ Fibre2fashion

Arvind - Birla Cellulose team up for ‘Excel Denim’

Arvind Ltd, the textile major has inked an exclusive deal with Birla Cellulose, a subsidiary of Aditya Birla Group, to produce the world’s smoothest denim fabric for women. The deal marks the diversification of the textile giant into the women’s wear segment.

Arvind would produce the fabric, ‘Excel Denim’ at its Ahmedabad-based plant, housing an annual capacity of 120 million metres of denim fabric.

Whereas, Birla Cellulose would engage itself in the R&D for creation of the fibre out of the super refined wood pulp, Arvind would be involved in production and selling the fabric in the local as well as foreign markets.

Mr Aamir Akhtar, CEO - Arvind Denims said that, he views the association as a major development which would boost the business of both the companies. Arvind is diversifying to make headway into the value-added women’s wear segment with launch of a distinct product and Excel Denim, greatly supports the firm’s plans, he added.

Leading denim jeans retailers including Diesel, Levi’s, Energie, Pepe and Tommy Hilfiger count themselves among the clientele of Arvind, the world’s leading denim Manufacturer.

Read more on Arvind - Birla Cellulose team up for ‘Excel Denim’ @ Fibre2fashion