60 contract manufacturers @ Texprocess Source it!

The response to Texprocess Source it! has been very good: over 60 contract manufacturers have signed up to make presentations at the sourcing area of Texprocess, the new leading international trade fair for processing textiles and other flexible materials in Frankfurt am Main from 24 to 27 May 2011. The exhibitors are national pavilions and production companies from Egypt, Bangladesh, Bolivia, Bulgaria, Italy, Lithuania, Lesotho, Kenya, Columbia, Mauritius, Peru, Poland, Portugal, Romania, Tunisia, Turkey and Vietnam. The focus of the presentations will be on technical expertise and the sourcing situation in the individual countries.

For Detlef Braun, Member of the Board of Management of Messe Frankfurt, this is a great success. “Particularly against the background of the upheavals taking place in the procurement markets, we offer the apparel industry access to future-oriented markets via the contract manufacturers from Eastern Europe, Africa and Latin America represented at Source it!. The idea of generating synergies with a sourcing platform at a technology fair has borne fruit.”

Messe Frankfurt offers an opportunity to make optimum preparations for Source it! with an online platform called i-tex – apparel sourcing system. Before the fair, fashion companies can research into which companies are of interest to them on the internet.

To do so, they only have to register free of cost with the i-tex online portal and complete a profile outlining, inter alia, which products they want to have made, i.e., men’s wear, women’s wear, children’s wear, sportswear, home textiles, etc. They then receive a list of companies that match their criteria. Hence, they can get in touch with the contract manufacturers concerned and make appointments with them before leaving for the fair. The contract manufacturers taking part in Source it! also create a profile for the business platform.

Read more on 60 contract manufacturers @ Texprocess Source it! @ Fibre2fashion

Madame launches girlswear line, targets 35% growth

Madame, a Ludhiana based women’s wear brand owned by Jain Amar Clothing has recently launched a junior brand for girls, aged between five and fourteen to complement its range, along with targeting a 35 percent annual growth in revenues.

Madame has a wide product portfolio encompassing formalwear, activewear, loungewear along with a fashion accessories brand; NYCITI.

Currently Madame is available in over 600 other multi-brand stores (MBOs) and 90 exclusive brand outlets (EBOs) of which 80 are Madame stores and the rest NYCITI. To achieve the targeted growth, it plans to hike Madame outlet numbers to 100.

Speaking exclusively to fibre2fashion, Akhil Duggar, Creative Director - Jain Amar Clothing said, “We introduced the Madame junior collection in the autumn of 2010 in the markets of Delhi-NCR, Haryana and Punjab. The response from dealers and customers has been appreciable.

“The collection as per the brand philosophy is focused towards clothing in the age bracket of five and fourteen years. The Spring/Summer collection has also been unveiled in markets of
Northern India and next destination would be Mumbai”.

Read more on Madame launches girlswear line, targets 35% growth @ Fibre2fashion