Precedent CEO, Woody Williams says; "We are thrilled to partner with DwellStudio because their impressive track record for innovative design in home furnishings. We know that their uniquely modern sense of design in textiles resonates with today's style-aware 25 – 45 year old consumer, who many of our furniture retailer partners have found elusive. We are excited to translate that same design sense into furniture."
Aesthetically, the line has an elegant European mid-century feel to it, but updated with DwellStudio's signature stamp of mixing old and new styles, adding bold color and pattern. For the upholstery collection, fabric sourcing will be a blend of Precedent's current vendors and DwellStudio's collection of residential fabrics with Robert Allen.
No comments:
Post a Comment