DwellStudio fabrics for home interiors debut at Calico

DwellStudio, known for fashion-forward design for interior home and children's rooms, has expanded their offering to decorative fabrics. Their designer collection for Robert Allen @ Home is now available at retail in Calico Corners – Calico Home stores across the country and online.

Designed by founder Christiane Lemieux and the DwellStudio design team, the fabrics in this collection reflect their aesthetic of hip designs, fresh colors and a livable modern look. Lemieux is also the author of a new book, Undecorate, that celebrates individual style and rooms with personality the homeowner's, not the decorator's! These homes have a vibrant energy and look as if real people actually live there.

"The most stylish people these days understand a fundamental aspect of good living—it's always evolving," notes Lemieux. "Great style isn't necessarily a finished interior so much as it is an ongoing process."

Home decorators can have a chic lifestyle and still break rules of design, to undecorate, suggests Lemieux. "We should know that this room, this home, belongs to that person and no one else. It should bear the mark of their lives, their quirks, their travels, their family."

"That's what I love about having DwellStudio fabrics at Calico," she adds. "Their store associates are design enablers, not style dictators. They help customers discover their own style and follow their instincts to achieve a personal look."

Read more on DwellStudio fabrics for home interiors debut at Calico @ Fibre2fashion

DwellStudio to design upholstered pieces for Precedent

Precedent, a division of Sherrill Furniture, is excited to announce that they are partnering with DwellStudio, the New York City-based lifestyle brand, to debut their first furniture collection in April 2011 at the High Point Furniture Market. Bringing their signature eclectic modern look to furniture, DwellStudio has designed a complete collection of upholstered and occasional pieces that will be manufactured by Precedent and other Sherrill Furniture divisions.

Precedent CEO, Woody Williams says; "We are thrilled to partner with DwellStudio because their impressive track record for innovative design in home furnishings. We know that their uniquely modern sense of design in textiles resonates with today's style-aware 25 – 45 year old consumer, who many of our furniture retailer partners have found elusive. We are excited to translate that same design sense into furniture."

Aesthetically, the line has an elegant European mid-century feel to it, but updated with DwellStudio's signature stamp of mixing old and new styles, adding bold color and pattern. For the upholstery collection, fabric sourcing will be a blend of Precedent's current vendors and DwellStudio's collection of residential fabrics with Robert Allen.

Read more on DwellStudio to design upholstered pieces for Precedent @ Fibre2fashion