HGTV, the country’s leading home and lifestyle television network, will expand its collection of licensed products with the launch of the HGTV HOME brand and three new product lines in the paint, flooring and bedding categories. Sherwin-Williams will launch the exclusive HGTV HOME by Sherwin-Williams, a line of interior paint and painting supplies, available in 3,000 stores by June 2011.Beginning this spring, Shaw Industries will launch the exclusive HGTV HOME-Flooring by Shaw in select retail outlets, and the HGTV HOME fashion bedding collection, in partnership with Victoria Classics, will become available at retail nationwide.
HGTV HOME products are designed to be both functional and stylish, providing consumers with the right blend of form and innovation. Rooted in great design and aligned with current marketplace trends, the products translate the rich content, educational and inspirational voice, and great style that consumers love about HGTV to home and lifestyle products.
The new product lines will showcase a variety of stylish and innovative offerings within the targeted categories. HGTV HOME by Sherwin-Williams features eight unique color collections, durable and low-odor paint, as well as smart tools designed to help consumers enjoy a perfect painting experience. HGTV HOME-Flooring by Shaw features carpet, hardwood, laminate and area rugs. The selection also will include green choices such as Shaw’s Anso nylon and Epic hardwood.
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