Madame launches girlswear line, targets 35% growth

Madame, a Ludhiana based women’s wear brand owned by Jain Amar Clothing has recently launched a junior brand for girls, aged between five and fourteen to complement its range, along with targeting a 35 percent annual growth in revenues.

Madame has a wide product portfolio encompassing formalwear, activewear, loungewear along with a fashion accessories brand; NYCITI.

Currently Madame is available in over 600 other multi-brand stores (MBOs) and 90 exclusive brand outlets (EBOs) of which 80 are Madame stores and the rest NYCITI. To achieve the targeted growth, it plans to hike Madame outlet numbers to 100.

Speaking exclusively to fibre2fashion, Akhil Duggar, Creative Director - Jain Amar Clothing said, “We introduced the Madame junior collection in the autumn of 2010 in the markets of Delhi-NCR, Haryana and Punjab. The response from dealers and customers has been appreciable.

“The collection as per the brand philosophy is focused towards clothing in the age bracket of five and fourteen years. The Spring/Summer collection has also been unveiled in markets of
Northern India and next destination would be Mumbai”.

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