Marimekko opens flagship store on New York's Fifth Avenue

Marimekko will open its own flagship store in New York City in the heart of Manhattan in autumn 2011. The shop, with a sales floor area of 350 square metres, will be in one of the busiest blocks in Manhattan’s Flatiron District at the intersection of Fifth Avenue and Broadway, which enjoys growing popularity as a shopping area for local people.

The district has a concentration of many attractive interior decoration and design shops, cafés and restaurants. The Marimekko showroom opened in New York last autumn will move during the spring to larger premises also in the Flatiron District, near to the new shop. Construction costs for the new shop and the showroom are included in the estimate of the total investments planned for 2011, which was announced earlier.

The new flagship store will be built as an experience-rich meeting place in which Marimekko’s varied colours and design idiom will lead the customer from one inspiring mood to the next. The range will embrace all product lines, and it is intended for the shop to act as a showcase for new products in particular.

The shop will be based on the same concept as the flagship store opened in the Kämp Galleria mall in Helsinki in February 2011 – the store in New York will also be designed by the Japanese architectural firm IMA in cooperation with Marimekko’s own shop design team.

“Opening a shop of our own in an excellent location in the heart of Manhattan will support our strategy of building up Marimekko’s profile and strengthening the brand image. It is crucially important for us to be able to introduce our customers to the whole world of Marimekko in our own way. The new flagship store is also meant to support our online shop, which will be opened in the US this year, and our extensive cooperation with Crate and Barrel.

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