Nonwovens producer Ahlstrom unveils new brand, logo

Ahlstrom, a global high performance materials company, is launching a renewed brand. The new brand identity is the visual expression of the company's new business strategy, which has been developed as a response to the changing needs of its customers around the world.

Ahlstrom has been building on its experience and know-how to anticipate customer needs. Recently, the company has made some fundamental changes in its strategy and operating model, and the company is now positioned strongly towards the future. To reflect all these changes, Ahlstrom unveils a new brand story and brand identity. They are the result of an extensive research among employees and external stakeholders across all the different markets and countries in which the company operates.

"Following the acquisitions made during the last few years and the recent strategy review, we have worked hard to create 'One Ahlstrom', to ensure that this is a company with strong values and consistent culture and a shared passion for doing things better. That means better products, better performance and better service for all our customers. To crystallize this we also needed to change the way we identify and present ourselves," says Jan Lång, the President & CEO of Ahlstrom.

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